![]() Here you can find data on both organic and promoted impressions as well as on the individual tweets themselves, all with the ability to filter by date range.Īnother option is to enlist the help of social media analytics tools, such as TweetReach, Twitonomy, and Keyhole. To view tweet activity and performance, go to your Twitter Analytics Dashboard. How to Measure Your Impressions on Twitter The best-case scenario is to have a high number of impressions and a robust engagement rate. This rate is easily calculated by dividing total engagements (those likes, retweets, and clicks) by total impressions. Whether the engagement is in the form of likes, retweets, or clicks, the rate results from whatever way someone interacts with your Tweet. EngagementsĪ high engagement rate with your tweets is your goal on Twitter. ![]() When thinking about the difference between Twitter Impressions and reach, note that impressions focus on actual performance while reach is about the potential.īy knowing your reach, or Twitter exposure potential, you can better adapt your social media strategy and craft annual goals that are more in line with the possibilities. To further calculate your total reach, add to this 2,000 any follower who retweets your tweet and the number of followers they have, and how many of them see the retweet. This number can extend far beyond those who follow you, reaching all those who follow your followers as well.įor instance, if you have 2,000 followers, your reach starts at 2,000. Reach refers to how many viewers can potentially see your tweet. ReachĪnother important Twitter metric is your reach or exposure on the platform. Twitter Impressions can also give you insight into the quality of your audience and gauge how well your Twitter digital marketing strategy is working. If tweeted content is relevant to your audience, then it has a higher potential for being shared, and that can boost your brand’s presence. ![]() Twitter Impressions inform you as to whether or not your tweets are relevant to the targeted audience. So, why should you care about your Twitter Impressions? ![]() It doesn’t matter whether they interact in some way with your tweet or not. It can be reached by a specific hashtag or through Twitter search.įor example, if 100 followers see a tweet, the tweet has already resulted in 100 impressions. This number isn’t limited to just your followers, however. Twitter Impressions are a valuable indicator of brand presence.Įssentially, they are the number of appearances your tweet makes on user timelines.Īt the most basic, Twitter Impressions are the number of times your tweet is shown to people across the platform. ![]()
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